The mod subculture, encapsulated by Lambretta, is often characterized as a fashion- obsessed andhedonistic cult of the hyper-cool young adults. Two youth subcultures helpedpave the way for mod fashion by breaking new ground; the beatniks, with theirbohemian image of berets and black turtlenecks, and the Teddy Boys, from whichmod fashion inherited its immaculate dandy look.
The Teddy Boys paved the way for making male interest in fashionsocially acceptable. Lambrettalaunches SS12 with a capsule collection of suiting, true to its mod roots. In keepingwith the pristine dandy look the collection comprises two and three-piece tonicsuits, cut with precise lines and accented with contrast detailing. Thesilhouette is razor sharp, the two button jackets with narrow lapels areshorter and trousers slimmer.
