Looking back to thehalcyon days when London last played host to the internationally renownedgames, Hackett London’s 1948 collection draws on the original sporting kit andreinvents the style to put it in a new, modern context. Using a very Britishregimental palette of red, navy and antique white, the story is a modern takeon classic sporting life which sees the Union Jack flag feature in variousguises, from jacket linings to breast pocket logos. Embracing a gentleman’sapproach to sportswear, Hackett reinforces its partnership with the LondonRowing Club and the iconic Oxford and Cambridge Boat Race with blazersembellished with embroidered crests highlighting that the 1948 collection hasbeen inspired as much by the style of the original spectators as it has by thesportsmen participating.
