MRPORTER.COMhonored its 1st birthday earlier in February with a series of online and socialmedia initiatives to celebrate around the globe. The MR PORTER Global Treasure Hunt, an interactivechallenge across five major cities, invites participants to download the exclusiveGoldRun app and follow us to our favorite locations to ‘capture’ a MR PORTERshopping bag and win luxury prizes. After debuting in Sydney, the treasure hunt hasalready hit New York and Paris, with 45 winners and over 1000 interactions sofar. Tomorrow, March 30th, the hunt arrives in London, running for a week in thefollowing locations:
EMMA WILLIS, 66 Jermyn Street, SW1
THE BOUNDARY, 2-4 Boundary Street, E2
BARRAFINA, 54Frith Street, W1
LA FAMIGLIA, 7Langton Street, SW10
THE BOUNDARY, 2-4 Boundary Street, E2
BARRAFINA, 54Frith Street, W1
LA FAMIGLIA, 7Langton Street, SW10
Treasure hunters must downloadaugmented reality app Goldrun to take part. The app guides you to a choice oflocations in each city, where Mr Porter shopping bags will appear — via augmentedreality — on their smartphones. Each bag might contain a prize, such as Lanvinsneakers, Paul Smith cufflinks or a pair of A.P.C. jeans. Winners are chosencompletely at random and runner-up prizes are also available and include freeshipping.
