How do you promote a hot, sexy brand of men's underwear.
Strip to their briefs
Well, how about having four hung male fashion models strip to their underwear and take a walk down busy Oxford Street only in their men's briefs.
This exhibitionist delight was greeted with roaring cheers from the by-passers, as the male models made there way through the streets of London.
Begin their Walk
The four males fashion models stripped down to their underwear - briefs outside of Selfridges in London and walk down Oxford Street and through Soho handing out vouchers to passer-bys on the way.
The event was staged by HUNG, a new British company, to launch their Autumn 2005 Fashion Collection which includes men's underwear, briefs, tops, vests, gymwear, leisurewear, and swimwear.
Women By-Standers Cheer Them On
According to HUNG's Chairman and Managing Director, Stefanos Cunning "Our goal is to be the top UK-based men's fashion underwear designer, by designing underwear that not only fits comfortably, but also is extremely sexy. Our brand is about the way it makes you look and feel. And believe us, once in a pair of our men's briefs, no one can resist that HUNG feeling."
The brief walk was a resounding success, with visitors using the vouchers to make purchases from the new Autumn Fashion Collection on HUNG'S web site and e-mails coming in praising HUNG for their endeavors.
